Construction + Materials
Digital Experience, Video Production

Building a better future through an ongoing partnership with the world’s most efficient and innovative building materials company.


A global company

CEMEX is a global building materials company that provides high quality products and reliable service to customers and communities throughout the Americas, Europe, Africa, the Middle East, and Asia. They produce, distribute, and sell cement, ready-mix concrete, aggregates, and related building materials in more than 50 countries. There’s a lot happening.

For more than a year, NUU Group has partnered closely with CEMEX USA to create internal campaigns, direct creative strategy and help drive business objectives for the company. From their Annual Meeting experience, to Safety and Wellness programs, to positioning CEMEX as a leader in sustainability and progress.

Annual Meeting

Reflection and progress

Every year, CEMEX professionals come together to celebrate the great achievements and goals, learn about the challenges and opportunities within the industry, and share a grand vision, strategy and operating model for the future.

It was time for CEMEX to go digital. With a strong customer-centric approach, CEMEX Go allows its users to increase productivity, make better business decisions, and have more control over their businesses.


Fully digital

Combining CEMEX’s industry leadership with cutting-edge digital innovation, CEMEX Go is a multi-device offering that provides a seamless experience for order placement, live tracking of shipments, and managing invoices and payments. NUU developed a full campaign around the technology to launch it to customers all over the nation.

CEMEX is conscious of the impact they have on their own people and the world. CEMEX Cares was born out of an effort to keep people healthy and safe.


Safety as a value

From day one, safety has been top of mind—from leadership down, there’s been advocacy for creative campaigns focused on safety. To equip a team to teach and inspire safety more intentionally has been a recurring goal since the beginning of NUU and CEMEX’s relationship.

Looking to the future, CEMEX and NUU will continue to collaborate for high-level impact across both internal and external audiences.

We strive to make the future better for our customers, our shareholders, and our communities by becoming the world's most efficient and innovative building materials company.

Building a better future.